Nothing Tastes as Good as Skinny Feels Wall Art
Kate Moss'due south 'legacy': Children's T-shirts with 'zilch tastes equally good as skinny feels' slogan are advertised online
Kate Moss caused outrage in 2009 when she was accused of encouraging anorexia by proverb she lives by the motto: 'Nothing tastes every bit good as skinny feels.'
Two years later, children's T-shirts brandishing the demeaning slogan are being sold online in the United kingdom, alongside babygrows that read 'don't feed the model'.
Eating disorder experts have chosen for a ban on adverts for the 'appalling' T-shirts which are sold in sizes to fit primary schoolhouse-aged children and babies.
'Dangerous': A children's T-shirt bearing Kate Moss' motto is being advertised and sold on www.zazzle.co.united kingdom of great britain and northern ireland
The clothing, which Kate Moss has had cipher to do with, is made and marketed by a United states-based firm named Teen Modelling. Information technology is sold in the UK on a website called www.zazzla.co.uk.
The 'Nothing Tastes every bit Good' children's t-shirt retails at £14, just proudly advertises that a toddler-sized t-shirt is only £10.65.
UK sensible eating campaigners Beating Eating Disorders (BEAT) said the sale of the fashion items aimed at children was 'dangerous'.
A spokesman for Beat said: 'We absolutely disagree with what this company and its website is doing. Using children to model this kind of pro-anorexia product is conspicuously and plainly incorrect.
'This isn't just considering these children are at an impressionable age, only also considering we know that pro-anorexia sites share close links with pornographic websites.'
BEAT added that it would like to see The Advertising Standards Authority use its new powers regulating of internet advertising to require www.zazzle.co.britain to remove the T-shirt pages advertising the products that are potentially harmful to children.
The BEAT spokesman added: 'It'southward clearly a very dangerous message and 1 that should non be reaching girls at a young and impressionable age.
Don't feed the babe? A babygrow on the same site bears an as inappropriate impress
'Nosotros would fully support action being taken to remove these adverts from the net by the appropriate regulatory body.'
Ex-Wonderbra model and founder of the 'Say no to Size Nothing' campaign, Katie Greenish, said the images of young girls promoting the slogan made her sick.
Dark-green said: 'My stomach completely turned when I heard near this.
'I detect it shocking that children are at present beingness subjected to these ridiculous views that "role models" like Kate Moss are sending out.
'Information technology's completely irresponsible of the parents to let children wear things like this.
'Not only will it effect those children but others effectually them.'
Role model? Kate Moss caused outrage when she said 'cipher tastes as proficient equally skinny feels' back in 2009
Naomi Richards is a children expert and founder of world wide web.thekidscoach.org.uk. She said press such 'dangerous' slogans apparel for young children defied comprehension.
'I just can't believe somebody decided to print this type of thing on a child's garment,' Richards said. 'Information technology'due south nowhere almost funny, information technology's a really stupid thing to exercise.
'Children should not be communicated that message, especially young girls around the age of those in the pictures.
'A lot of funny things happen to girls' bodies at that age, they volition run into their shape and size change dramatically in a curt menses of time.
'That, of course, is perfectly normal, simply this message is telling youngsters that information technology isn't OK to be normal, and it isn't OK to exist different from 1 another.
'Girls at that age are so impressionable and messages similar this can give them the insecurities which lead to eating disorders.'
The Advert Standards Bureau's remit has been extended to regulating online marketing equally of March 2011.
A spokesman for the advertising watchdog said that zazzle.co.u.k.'s marketing of the controversial t-shirts could fall foul of the recently expanded Committee of Advertising Practice (CAP) Lawmaking.
The spokesman said: 'Any complaints of this nature, that we recieve from concerned members of the public, would certainly exist looked into and considered very seriously.
'Direct advertizing and marketing on the internet has to be within the rules of the CAP Code.
'The directives in the code which cover the area of children and the marketing of children's products on the internet are very strict indeed.
'It is our chore to look at the marketing and assess whether information technology is problematic nether the CAP Lawmaking and accounted to be offensive, harmful or misleading.'
A zazzle.co.great britain spokesman defended the t-shirts saying: 'Zazzle does not accept a specific comment on the "size-zero slogan" merchandise.
'Because Zazzle is a custom products platform, it enables all users to create their own products that characteristic their ain content.
'In this way, Zazzle is an outlet for users to express their personal opinions and viewpoints.'
Source: https://www.dailymail.co.uk/femail/article-1376841/Kate-Moss-legacy-Nothing-tastes-good-skinny-feels-t-shirts.html